In this session, Shanee Moret breaks down the complete 2026 LinkedIn strategy for established business owners. The framework covers positioning, the 1-1-1-1 system, authority signals, and how to turn LinkedIn into an inbound client channel.
Chapters
- 0:00 Why LinkedIn matters more in 2026
- 3:15 What changed: AI search and discovery
- 7:30 LinkedIn is three channels, not one
- 12:00 The 1-1-1-1 framework explained
- 18:45 One category: choosing what to be known for
- 22:30 One buyer: defining your ICP
- 26:00 One CTA: consistency over variety
- 29:15 One offer: aligning everything
- 33:00 Authority signals that matter now
- 38:00 The 90-day rollout plan
- 42:00 Q&A